Bojić, Ljubiša

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orcid::0000-0002-5371-7975
  • Bojić, Ljubiša (49)
  • Bojić, Ljubisa (1)
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Author's Bibliography

The Immersion in the Metaverse: Cognitive Load and Addiction

Bojić, Ljubiša; Agatonović, Miloš; Guga, Jelena

(Springer, Cham, 2024)

TY  - CHAP
AU  - Bojić, Ljubiša
AU  - Agatonović, Miloš
AU  - Guga, Jelena
PY  - 2024
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3835
AB  - This chapter evaluates the potential effects of immersion in the Metaverse on cognitive load, including the amplification of personalization effects, leading to addictive behaviours, encasement within digital echo chambers, and detrimental social implications. The Metaverse’s capacity to fulfil desires could foster an illusion of gratification, risking further addiction. Additionally, the study emphasizes the portrayal of virtual reality as a “genuine reality,” as discussed in David Chalmers’ book Reality+ . However, this portrayal overlooks the potential hazards of misusing such technology. The study’s findings indicate that virtual reality, particularly the Metaverse, has a comparable psychological impact to fiction. Lastly, the influence of the Metaverse on empathy is assessed, reflecting on the potential benefits and detriments. The conclusions of the chapter suggest a high potential for manipulation through virtual reality in Metaverse environments, emphasizing the necessity for regulations to safeguard societies at large. The chapter encourages further research to understand, reduce, and manage the risks of Metaverse immersion.
PB  - Springer, Cham
T2  - Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing
T1  - The Immersion in the Metaverse: Cognitive Load and Addiction
SP  - 211
EP  - 223
DO  - 10.1007/978-3-031-57746-8_11
ER  - 
@inbook{
author = "Bojić, Ljubiša and Agatonović, Miloš and Guga, Jelena",
year = "2024",
abstract = "This chapter evaluates the potential effects of immersion in the Metaverse on cognitive load, including the amplification of personalization effects, leading to addictive behaviours, encasement within digital echo chambers, and detrimental social implications. The Metaverse’s capacity to fulfil desires could foster an illusion of gratification, risking further addiction. Additionally, the study emphasizes the portrayal of virtual reality as a “genuine reality,” as discussed in David Chalmers’ book Reality+ . However, this portrayal overlooks the potential hazards of misusing such technology. The study’s findings indicate that virtual reality, particularly the Metaverse, has a comparable psychological impact to fiction. Lastly, the influence of the Metaverse on empathy is assessed, reflecting on the potential benefits and detriments. The conclusions of the chapter suggest a high potential for manipulation through virtual reality in Metaverse environments, emphasizing the necessity for regulations to safeguard societies at large. The chapter encourages further research to understand, reduce, and manage the risks of Metaverse immersion.",
publisher = "Springer, Cham",
journal = "Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing",
booktitle = "The Immersion in the Metaverse: Cognitive Load and Addiction",
pages = "211-223",
doi = "10.1007/978-3-031-57746-8_11"
}
Bojić, L., Agatonović, M.,& Guga, J.. (2024). The Immersion in the Metaverse: Cognitive Load and Addiction. in Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing
Springer, Cham., 211-223.
https://doi.org/10.1007/978-3-031-57746-8_11
Bojić L, Agatonović M, Guga J. The Immersion in the Metaverse: Cognitive Load and Addiction. in Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing. 2024;:211-223.
doi:10.1007/978-3-031-57746-8_11 .
Bojić, Ljubiša, Agatonović, Miloš, Guga, Jelena, "The Immersion in the Metaverse: Cognitive Load and Addiction" in Augmented and Virtual Reality in the Metaverse. Springer Series on Cultural Computing (2024):211-223,
https://doi.org/10.1007/978-3-031-57746-8_11 . .
3

Exploring the Impact of Gamification on 21st-Century Skills: Insights from DOTA 2

Samala, Agariadne Dwinggo; Bojić, Ljubiša; Vergara-Rodríguez, Diego; Klimova, Blanka; Ranuharja, Fadhli

(International Association of Online Engineering, 2024)

TY  - JOUR
AU  - Samala, Agariadne Dwinggo
AU  - Bojić, Ljubiša
AU  - Vergara-Rodríguez, Diego
AU  - Klimova, Blanka
AU  - Ranuharja, Fadhli
PY  - 2024
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3779
AB  - This study explores how gamification in DOTA 2 cultivates 21st-century skills (problem-solving, teamwork, communication, and critical thinking). It supports DOTA 2 as an immersive platform for skill development. The study investigated various sources, including player surveys, meticulous gameplay analysis, academic research reviews, and expert opinions. By synthesizing this evidence, the study sheds light on DOTA 2’s potential to hone and refine abilities. Player surveys revealed individuals’ acquisition of adaptability in dynamic situations, cultivation of strategic thinking abilities, and enhancement of effective team collaboration skills. An in-depth examination of gameplay unveiled discernible patterns of collaborative effort and cognitive processes aimed at resolving challenges resembling real-world situations. Existing scholarly literature substantiates these findings and highlights gaming’s role in developing 21st-century competencies. The study emphasizes the potential implications of its results for stakeholders, such as educators, policymakers, and game developers, offering valuable opportunities for the practical application of gamification strategies. It sparks further investigation and exploration of unexplored research avenues. This study contributes to the growing body of literature recognizing gaming’s substantial advantages in fostering crucial 21st-century skills.
PB  - International Association of Online Engineering
T2  - International Journal of Interactive Mobile Technologies
T1  - Exploring the Impact of Gamification on 21st-Century Skills: Insights from DOTA 2
IS  - 18
VL  - 17
SP  - 33
EP  - 54
DO  - 10.3991/ijim.v17i18.42161
ER  - 
@article{
author = "Samala, Agariadne Dwinggo and Bojić, Ljubiša and Vergara-Rodríguez, Diego and Klimova, Blanka and Ranuharja, Fadhli",
year = "2024",
abstract = "This study explores how gamification in DOTA 2 cultivates 21st-century skills (problem-solving, teamwork, communication, and critical thinking). It supports DOTA 2 as an immersive platform for skill development. The study investigated various sources, including player surveys, meticulous gameplay analysis, academic research reviews, and expert opinions. By synthesizing this evidence, the study sheds light on DOTA 2’s potential to hone and refine abilities. Player surveys revealed individuals’ acquisition of adaptability in dynamic situations, cultivation of strategic thinking abilities, and enhancement of effective team collaboration skills. An in-depth examination of gameplay unveiled discernible patterns of collaborative effort and cognitive processes aimed at resolving challenges resembling real-world situations. Existing scholarly literature substantiates these findings and highlights gaming’s role in developing 21st-century competencies. The study emphasizes the potential implications of its results for stakeholders, such as educators, policymakers, and game developers, offering valuable opportunities for the practical application of gamification strategies. It sparks further investigation and exploration of unexplored research avenues. This study contributes to the growing body of literature recognizing gaming’s substantial advantages in fostering crucial 21st-century skills.",
publisher = "International Association of Online Engineering",
journal = "International Journal of Interactive Mobile Technologies",
title = "Exploring the Impact of Gamification on 21st-Century Skills: Insights from DOTA 2",
number = "18",
volume = "17",
pages = "33-54",
doi = "10.3991/ijim.v17i18.42161"
}
Samala, A. D., Bojić, L., Vergara-Rodríguez, D., Klimova, B.,& Ranuharja, F.. (2024). Exploring the Impact of Gamification on 21st-Century Skills: Insights from DOTA 2. in International Journal of Interactive Mobile Technologies
International Association of Online Engineering., 17(18), 33-54.
https://doi.org/10.3991/ijim.v17i18.42161
Samala AD, Bojić L, Vergara-Rodríguez D, Klimova B, Ranuharja F. Exploring the Impact of Gamification on 21st-Century Skills: Insights from DOTA 2. in International Journal of Interactive Mobile Technologies. 2024;17(18):33-54.
doi:10.3991/ijim.v17i18.42161 .
Samala, Agariadne Dwinggo, Bojić, Ljubiša, Vergara-Rodríguez, Diego, Klimova, Blanka, Ranuharja, Fadhli, "Exploring the Impact of Gamification on 21st-Century Skills: Insights from DOTA 2" in International Journal of Interactive Mobile Technologies, 17, no. 18 (2024):33-54,
https://doi.org/10.3991/ijim.v17i18.42161 . .
4

Blockchain Technology in Education: Opportunities, Challenges, and Beyond

Samala, Agariadne Dwinggo; Mhlanga, David; Bojić, Ljubiša; Howard, Natalie-Jane; Pereira Coelho, Diogo

(International Association of Online Engineering, 2024)

TY  - JOUR
AU  - Samala, Agariadne Dwinggo
AU  - Mhlanga, David
AU  - Bojić, Ljubiša
AU  - Howard, Natalie-Jane
AU  - Pereira Coelho, Diogo
PY  - 2024
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3778
AB  - Blockchain technology has gained significant attention for its decentralized, secure, transparent, and immutable characteristics. It has been adopted in various domains, including the financial and education sectors. This systematic review provides a comprehensive analysis of the opportunities, challenges, and future educational prospects of blockchain technology by examining published research from various disciplines. A bibliometric approach was adopted using R Studio. Datasets were sourced from the Scopus database, which included Scopusindexed articles from 2018 to 2022. The keywords “blockchain” and “education” were used to retrieve relevant articles. Specific criteria were applied to filter the literature sources, ensuring that our discussions focused on the applications and challenges of blockchain technology in education. We only considered articles written in English, specifically those published in proceedings and journals. The review identified that blockchain technology has the potential to transform education by enhancing data security, facilitating efficient verification and credentialing processes, and enabling peer-to-peer transactions. However, addressing challenges such as adoption, technical expertise, data privacy, security, and standardization is crucial. Therefore, the study concludes that implementing blockchain technology in education can yield significant benefits for future generations. These benefits include reducing the gap in global education and increasing transparency and accountability in the education sector.
PB  - International Association of Online Engineering
T2  - International Journal of Interactive Mobile Technologies
T1  - Blockchain Technology in Education: Opportunities, Challenges, and Beyond
IS  - 1
VL  - 18
SP  - 20
EP  - 42
DO  - 10.3991/ijim.v18i01.46307
ER  - 
@article{
author = "Samala, Agariadne Dwinggo and Mhlanga, David and Bojić, Ljubiša and Howard, Natalie-Jane and Pereira Coelho, Diogo",
year = "2024",
abstract = "Blockchain technology has gained significant attention for its decentralized, secure, transparent, and immutable characteristics. It has been adopted in various domains, including the financial and education sectors. This systematic review provides a comprehensive analysis of the opportunities, challenges, and future educational prospects of blockchain technology by examining published research from various disciplines. A bibliometric approach was adopted using R Studio. Datasets were sourced from the Scopus database, which included Scopusindexed articles from 2018 to 2022. The keywords “blockchain” and “education” were used to retrieve relevant articles. Specific criteria were applied to filter the literature sources, ensuring that our discussions focused on the applications and challenges of blockchain technology in education. We only considered articles written in English, specifically those published in proceedings and journals. The review identified that blockchain technology has the potential to transform education by enhancing data security, facilitating efficient verification and credentialing processes, and enabling peer-to-peer transactions. However, addressing challenges such as adoption, technical expertise, data privacy, security, and standardization is crucial. Therefore, the study concludes that implementing blockchain technology in education can yield significant benefits for future generations. These benefits include reducing the gap in global education and increasing transparency and accountability in the education sector.",
publisher = "International Association of Online Engineering",
journal = "International Journal of Interactive Mobile Technologies",
title = "Blockchain Technology in Education: Opportunities, Challenges, and Beyond",
number = "1",
volume = "18",
pages = "20-42",
doi = "10.3991/ijim.v18i01.46307"
}
Samala, A. D., Mhlanga, D., Bojić, L., Howard, N.,& Pereira Coelho, D.. (2024). Blockchain Technology in Education: Opportunities, Challenges, and Beyond. in International Journal of Interactive Mobile Technologies
International Association of Online Engineering., 18(1), 20-42.
https://doi.org/10.3991/ijim.v18i01.46307
Samala AD, Mhlanga D, Bojić L, Howard N, Pereira Coelho D. Blockchain Technology in Education: Opportunities, Challenges, and Beyond. in International Journal of Interactive Mobile Technologies. 2024;18(1):20-42.
doi:10.3991/ijim.v18i01.46307 .
Samala, Agariadne Dwinggo, Mhlanga, David, Bojić, Ljubiša, Howard, Natalie-Jane, Pereira Coelho, Diogo, "Blockchain Technology in Education: Opportunities, Challenges, and Beyond" in International Journal of Interactive Mobile Technologies, 18, no. 1 (2024):20-42,
https://doi.org/10.3991/ijim.v18i01.46307 . .
2

An In-Depth Review of ChatGPT’s Pros and Cons for Learning and Teaching in Education

Samala, Agariadne Dwinggo; Zhai, Xiaoming; Aoki, Kumiko; Bojić, Ljubiša; Zikic, Simona

(International Association of Online Engineering, 2024)

TY  - JOUR
AU  - Samala, Agariadne Dwinggo
AU  - Zhai, Xiaoming
AU  - Aoki, Kumiko
AU  - Bojić, Ljubiša
AU  - Zikic, Simona
PY  - 2024
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3777
AB  - As technology progresses, there has been an increasing interest in using Chatbot GPT (Generative Pre-trained Transformer) in education. Chatbot GPT, or ChatGPT, gained one million users within the first week of launching in November 2022 and had amassed over 100 million active users by February 2023. This type of artificial intelligence uses natural language processing to convert it into a user. This paper presents a comprehensive analysis and review of 34 articles published on ChatGPT and its potential impact on education by utilizing the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology. This review analyzed various studies and articles to examine the strengths and limitations of GPT language models in education from 2018 to the present. The advantages of ChatGPT include its capacity to provide personalized and adaptive learning, instant feedback, and improved accessibility. However, there are potential drawbacks, such as the lack of emotional intelligence, the risk of overreliance on technology, and privacy concerns. This review suggests that ChatGPT has significant promise for education yet reinforces the necessity for further research and careful consideration of possible risks and limitations. Specifically, it pointed out potential invisible manipulations by instructing ChatGPT to answer educationrelated topics. The paper concludes by discussing the implications of ChatGPT for the future of education and emphasizing the need for further research in this field.
PB  - International Association of Online Engineering
T2  - International Journal of Interactive Mobile Technologies
T1  - An In-Depth Review of ChatGPT’s Pros and Cons for Learning and Teaching in Education
IS  - 2
VL  - 18
SP  - 96
EP  - 117
DO  - 10.3991/ijim.v18i02.46509
ER  - 
@article{
author = "Samala, Agariadne Dwinggo and Zhai, Xiaoming and Aoki, Kumiko and Bojić, Ljubiša and Zikic, Simona",
year = "2024",
abstract = "As technology progresses, there has been an increasing interest in using Chatbot GPT (Generative Pre-trained Transformer) in education. Chatbot GPT, or ChatGPT, gained one million users within the first week of launching in November 2022 and had amassed over 100 million active users by February 2023. This type of artificial intelligence uses natural language processing to convert it into a user. This paper presents a comprehensive analysis and review of 34 articles published on ChatGPT and its potential impact on education by utilizing the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology. This review analyzed various studies and articles to examine the strengths and limitations of GPT language models in education from 2018 to the present. The advantages of ChatGPT include its capacity to provide personalized and adaptive learning, instant feedback, and improved accessibility. However, there are potential drawbacks, such as the lack of emotional intelligence, the risk of overreliance on technology, and privacy concerns. This review suggests that ChatGPT has significant promise for education yet reinforces the necessity for further research and careful consideration of possible risks and limitations. Specifically, it pointed out potential invisible manipulations by instructing ChatGPT to answer educationrelated topics. The paper concludes by discussing the implications of ChatGPT for the future of education and emphasizing the need for further research in this field.",
publisher = "International Association of Online Engineering",
journal = "International Journal of Interactive Mobile Technologies",
title = "An In-Depth Review of ChatGPT’s Pros and Cons for Learning and Teaching in Education",
number = "2",
volume = "18",
pages = "96-117",
doi = "10.3991/ijim.v18i02.46509"
}
Samala, A. D., Zhai, X., Aoki, K., Bojić, L.,& Zikic, S.. (2024). An In-Depth Review of ChatGPT’s Pros and Cons for Learning and Teaching in Education. in International Journal of Interactive Mobile Technologies
International Association of Online Engineering., 18(2), 96-117.
https://doi.org/10.3991/ijim.v18i02.46509
Samala AD, Zhai X, Aoki K, Bojić L, Zikic S. An In-Depth Review of ChatGPT’s Pros and Cons for Learning and Teaching in Education. in International Journal of Interactive Mobile Technologies. 2024;18(2):96-117.
doi:10.3991/ijim.v18i02.46509 .
Samala, Agariadne Dwinggo, Zhai, Xiaoming, Aoki, Kumiko, Bojić, Ljubiša, Zikic, Simona, "An In-Depth Review of ChatGPT’s Pros and Cons for Learning and Teaching in Education" in International Journal of Interactive Mobile Technologies, 18, no. 2 (2024):96-117,
https://doi.org/10.3991/ijim.v18i02.46509 . .
4

Exploring Campus through Web-Based Immersive Adventures Using Virtual Reality Photography: A Low-Cost Virtual Tour Experience

Samala, Agariadne Dwinggo; Ricci, Marina; Angel Rueda, Christian Jonathan; Bojić, Ljubiša; Ranuharja, Fadhli; Agustiarmi, Winda

(International Association of Online Engineering, 2024)

TY  - JOUR
AU  - Samala, Agariadne Dwinggo
AU  - Ricci, Marina
AU  - Angel Rueda, Christian Jonathan
AU  - Bojić, Ljubiša
AU  - Ranuharja, Fadhli
AU  - Agustiarmi, Winda
PY  - 2024
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3776
AB  - This study aims to assess the incorporation of virtual reality (VR) photography into the web-based immersive application “virtual interactive campus tour (VICT).” This application offers users an immersive experience, allowing them to virtually explore university campuses and access information about the facilities and services available. The VICT application offers a cost-effective, attractive, and sustainable alternative for universities to display their resources and interact with potential students. Through black box testing, we conducted user acceptance testing (UAT) and functionality testing, confirming the application’s readiness for deployment and its capability to meet institutional and end-user requirements. This study also examined the potential for universities to use VR to meet the expectations of prospective students. The application is compatible with both desktop and mobile devices. The results indicated that the overall average validity score was 0.88, suggesting that the measure is valid. The validation results were thoroughly tested and reliable. This study emphasizes the potential of immersive web-based tours in higher education and aims to bridge the divide between virtual exploration and physical visits. By offering an immersive virtual campus experience, this innovative tool has the potential to revolutionize university marketing strategies, increase student engagement, and transform campus visit approaches.
PB  - International Association of Online Engineering
T2  - International Journal of Online and Biomedical Engineering
T1  - Exploring Campus through Web-Based Immersive Adventures Using Virtual Reality Photography: A Low-Cost Virtual Tour Experience
IS  - 1
VL  - 20
DO  - 10.3991/ijoe.v20i01.44339
ER  - 
@article{
author = "Samala, Agariadne Dwinggo and Ricci, Marina and Angel Rueda, Christian Jonathan and Bojić, Ljubiša and Ranuharja, Fadhli and Agustiarmi, Winda",
year = "2024",
abstract = "This study aims to assess the incorporation of virtual reality (VR) photography into the web-based immersive application “virtual interactive campus tour (VICT).” This application offers users an immersive experience, allowing them to virtually explore university campuses and access information about the facilities and services available. The VICT application offers a cost-effective, attractive, and sustainable alternative for universities to display their resources and interact with potential students. Through black box testing, we conducted user acceptance testing (UAT) and functionality testing, confirming the application’s readiness for deployment and its capability to meet institutional and end-user requirements. This study also examined the potential for universities to use VR to meet the expectations of prospective students. The application is compatible with both desktop and mobile devices. The results indicated that the overall average validity score was 0.88, suggesting that the measure is valid. The validation results were thoroughly tested and reliable. This study emphasizes the potential of immersive web-based tours in higher education and aims to bridge the divide between virtual exploration and physical visits. By offering an immersive virtual campus experience, this innovative tool has the potential to revolutionize university marketing strategies, increase student engagement, and transform campus visit approaches.",
publisher = "International Association of Online Engineering",
journal = "International Journal of Online and Biomedical Engineering",
title = "Exploring Campus through Web-Based Immersive Adventures Using Virtual Reality Photography: A Low-Cost Virtual Tour Experience",
number = "1",
volume = "20",
doi = "10.3991/ijoe.v20i01.44339"
}
Samala, A. D., Ricci, M., Angel Rueda, C. J., Bojić, L., Ranuharja, F.,& Agustiarmi, W.. (2024). Exploring Campus through Web-Based Immersive Adventures Using Virtual Reality Photography: A Low-Cost Virtual Tour Experience. in International Journal of Online and Biomedical Engineering
International Association of Online Engineering., 20(1).
https://doi.org/10.3991/ijoe.v20i01.44339
Samala AD, Ricci M, Angel Rueda CJ, Bojić L, Ranuharja F, Agustiarmi W. Exploring Campus through Web-Based Immersive Adventures Using Virtual Reality Photography: A Low-Cost Virtual Tour Experience. in International Journal of Online and Biomedical Engineering. 2024;20(1).
doi:10.3991/ijoe.v20i01.44339 .
Samala, Agariadne Dwinggo, Ricci, Marina, Angel Rueda, Christian Jonathan, Bojić, Ljubiša, Ranuharja, Fadhli, Agustiarmi, Winda, "Exploring Campus through Web-Based Immersive Adventures Using Virtual Reality Photography: A Low-Cost Virtual Tour Experience" in International Journal of Online and Biomedical Engineering, 20, no. 1 (2024),
https://doi.org/10.3991/ijoe.v20i01.44339 . .

Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations

Alipour, Shayan; Galeazzi, Alessandro; Sangiorgio, Emanuele; Avalle, Michele; Bojić, Ljubiša; Cinelli, Matteo; Quattrociocchi, Walter

(Nature Portfolio, 2024)

TY  - JOUR
AU  - Alipour, Shayan
AU  - Galeazzi, Alessandro
AU  - Sangiorgio, Emanuele
AU  - Avalle, Michele
AU  - Bojić, Ljubiša
AU  - Cinelli, Matteo
AU  - Quattrociocchi, Walter
PY  - 2024
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3775
AB  - The role of social media in information dissemination and agenda-setting has significantly expanded in recent years. By offering real-time interactions, online platforms have become invaluable tools for studying societal responses to significant events as they unfold. However, online reactions to external developments are influenced by various factors, including the nature of the event and the online environment. This study examines the dynamics of public discourse on digital platforms to shed light on this issue. We analyzed over 12 million posts and news articles related to two significant events: the release of ChatGPT in 2022 and the global discussions about COVID-19 vaccines in 2021. Data was collected from multiple platforms, including Twitter, Facebook, Instagram, Reddit, YouTube, and GDELT. We employed topic modeling techniques to uncover the distinct thematic emphases on each platform, which reflect their specific features and target audiences. Additionally, sentiment analysis revealed various public perceptions regarding the topics studied. Lastly, we compared the evolution of engagement across platforms, unveiling unique patterns for the same topic. Notably, discussions about COVID-19 vaccines spread more rapidly due to the immediacy of the subject, while discussions about ChatGPT, despite its technological importance, propagated more gradually.
PB  - Nature Portfolio
T2  - Scientific Reports
T1  - Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations
IS  - 2789
VL  - 14
DO  - 10.1038/s41598-024-53124-x
ER  - 
@article{
author = "Alipour, Shayan and Galeazzi, Alessandro and Sangiorgio, Emanuele and Avalle, Michele and Bojić, Ljubiša and Cinelli, Matteo and Quattrociocchi, Walter",
year = "2024",
abstract = "The role of social media in information dissemination and agenda-setting has significantly expanded in recent years. By offering real-time interactions, online platforms have become invaluable tools for studying societal responses to significant events as they unfold. However, online reactions to external developments are influenced by various factors, including the nature of the event and the online environment. This study examines the dynamics of public discourse on digital platforms to shed light on this issue. We analyzed over 12 million posts and news articles related to two significant events: the release of ChatGPT in 2022 and the global discussions about COVID-19 vaccines in 2021. Data was collected from multiple platforms, including Twitter, Facebook, Instagram, Reddit, YouTube, and GDELT. We employed topic modeling techniques to uncover the distinct thematic emphases on each platform, which reflect their specific features and target audiences. Additionally, sentiment analysis revealed various public perceptions regarding the topics studied. Lastly, we compared the evolution of engagement across platforms, unveiling unique patterns for the same topic. Notably, discussions about COVID-19 vaccines spread more rapidly due to the immediacy of the subject, while discussions about ChatGPT, despite its technological importance, propagated more gradually.",
publisher = "Nature Portfolio",
journal = "Scientific Reports",
title = "Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations",
number = "2789",
volume = "14",
doi = "10.1038/s41598-024-53124-x"
}
Alipour, S., Galeazzi, A., Sangiorgio, E., Avalle, M., Bojić, L., Cinelli, M.,& Quattrociocchi, W.. (2024). Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations. in Scientific Reports
Nature Portfolio., 14(2789).
https://doi.org/10.1038/s41598-024-53124-x
Alipour S, Galeazzi A, Sangiorgio E, Avalle M, Bojić L, Cinelli M, Quattrociocchi W. Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations. in Scientific Reports. 2024;14(2789).
doi:10.1038/s41598-024-53124-x .
Alipour, Shayan, Galeazzi, Alessandro, Sangiorgio, Emanuele, Avalle, Michele, Bojić, Ljubiša, Cinelli, Matteo, Quattrociocchi, Walter, "Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations" in Scientific Reports, 14, no. 2789 (2024),
https://doi.org/10.1038/s41598-024-53124-x . .
7
2

The Interplay of Social and Robotics Theories in AGI Alignment: Navigating the Digital city through Simulation-based Multi-Agent Systems

Bojić, Ljubiša; Đapić, Vladimir

(Niš : Metropolitan University and Udruženje eSigurnost, 2023)

TY  - CONF
AU  - Bojić, Ljubiša
AU  - Đapić, Vladimir
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3781
AB  - This study delves into the task of aligning Artificial General Intelligence (AGI) and Large Language Models (LLMs) to societal and ethical norms by using theoretical frameworks derived from social science and robotics. The expansive adoption of AGI technologies magnifies the importance of aligning AGI with human values and ethical boundaries. This paper presents an innovative simulation-based approach, engaging autonomous ’digital citizens’ within a multi-agent system simulation in a virtual city environment. The virtual city serves as a platform to examine systematic interactions and decision-making, leveraging various theories, notably, Social Simulation Theory, Theory of Reasoned Action, Multi-Agent System Theory, and Situated Action Theory. The aim of establishing this digital landscape is to create a fluid platform that enables our AI agents to engage in interactions and enact independent decisions, thereby recreating life-like situations. The LLMs, embodying the personas in this digital city, operate as the leading agents demonstrating substantial levels of autonomy. Despite the promising advantages of this approach, limitations primarily lie in the unpredictability of real-world social structures. This work aims to promote a deeper understanding of AGI dynamics and contribute to its future development, prioritizing the
integration of diverse societal perspectives in the process.
PB  - Niš : Metropolitan University and Udruženje eSigurnost
C3  - Proceedings The Fourteenth International Conference on Business Information Security BISEC 2023
T1  - The Interplay of Social and Robotics Theories in AGI Alignment: Navigating the Digital city through Simulation-based Multi-Agent Systems
SP  - 71
EP  - 76
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_3781
ER  - 
@conference{
author = "Bojić, Ljubiša and Đapić, Vladimir",
year = "2023",
abstract = "This study delves into the task of aligning Artificial General Intelligence (AGI) and Large Language Models (LLMs) to societal and ethical norms by using theoretical frameworks derived from social science and robotics. The expansive adoption of AGI technologies magnifies the importance of aligning AGI with human values and ethical boundaries. This paper presents an innovative simulation-based approach, engaging autonomous ’digital citizens’ within a multi-agent system simulation in a virtual city environment. The virtual city serves as a platform to examine systematic interactions and decision-making, leveraging various theories, notably, Social Simulation Theory, Theory of Reasoned Action, Multi-Agent System Theory, and Situated Action Theory. The aim of establishing this digital landscape is to create a fluid platform that enables our AI agents to engage in interactions and enact independent decisions, thereby recreating life-like situations. The LLMs, embodying the personas in this digital city, operate as the leading agents demonstrating substantial levels of autonomy. Despite the promising advantages of this approach, limitations primarily lie in the unpredictability of real-world social structures. This work aims to promote a deeper understanding of AGI dynamics and contribute to its future development, prioritizing the
integration of diverse societal perspectives in the process.",
publisher = "Niš : Metropolitan University and Udruženje eSigurnost",
journal = "Proceedings The Fourteenth International Conference on Business Information Security BISEC 2023",
title = "The Interplay of Social and Robotics Theories in AGI Alignment: Navigating the Digital city through Simulation-based Multi-Agent Systems",
pages = "71-76",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_3781"
}
Bojić, L.,& Đapić, V.. (2023). The Interplay of Social and Robotics Theories in AGI Alignment: Navigating the Digital city through Simulation-based Multi-Agent Systems. in Proceedings The Fourteenth International Conference on Business Information Security BISEC 2023
Niš : Metropolitan University and Udruženje eSigurnost., 71-76.
https://hdl.handle.net/21.15107/rcub_rifdt_3781
Bojić L, Đapić V. The Interplay of Social and Robotics Theories in AGI Alignment: Navigating the Digital city through Simulation-based Multi-Agent Systems. in Proceedings The Fourteenth International Conference on Business Information Security BISEC 2023. 2023;:71-76.
https://hdl.handle.net/21.15107/rcub_rifdt_3781 .
Bojić, Ljubiša, Đapić, Vladimir, "The Interplay of Social and Robotics Theories in AGI Alignment: Navigating the Digital city through Simulation-based Multi-Agent Systems" in Proceedings The Fourteenth International Conference on Business Information Security BISEC 2023 (2023):71-76,
https://hdl.handle.net/21.15107/rcub_rifdt_3781 .

Veštačka inteligencija i Sveti Oci: Svetootački vodič kroz izazove veštačke inteligencije i superinteligencije

Lipij, Ana; Bojić, Ljubiša; Cvetković, Vladimir

(Niš: Centar za crkvene studije, 2023)

TY  - JOUR
AU  - Lipij, Ana
AU  - Bojić, Ljubiša
AU  - Cvetković, Vladimir
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2770
AB  - Članak ima za cilj da istraži mogućnost primene učenja koje su razvili Oci Crkve u rešavanju niza savremenih pitanja u razvoju veštačke inteligencije. U članku se prvo ukazuje na načine upotrebe veštačke inteligencije u razvoju sistema nadzora i bezbednosti, autonomnog oružja, kao što su dronovi i roboti ubice, i javne uprave. Zatim se razmatra pitanje da li je uprkos etički problematičnom korišćenju veštačke inteligencije, ipak moguće da veštačka inteligencija stekne neka pozitivna znanja o čovečanstvu, koja su u skladu sa principima hrišćanske, a posebno svetootačke antropologije. Tvrdi se dalje da upotrebom, odnosno zloupotrebom veštačke inteligencije u ova tri društvena sektora, veštačka inteligencija može steći znanje o glavnim dogmama hrišćanske Crkve, naime o Božijem ovaploćenju u ljudskom obličju, Božijoj smrti na krstu i njegovom vaskrsenju iz mrtvih i o jednakosti ljudskog roda pred Bogom. Кonačno, u radu se pomera fokus na četiri pitanja koja se tiču: a) posledica brze eksplozije veštačke inteligencije,  b) ontološkog  statusa  kiborga  i „uploads“, c) budućeg odnosa veštačke superinteligencije i čovečanstva, i g) načina usklađivanja ciljeva super inteligentnih mašina i čovečanstva. U rešavanju ovih pitanja koristi se svetootačko učenje o Bogu kao Tvorcu koji stvara čovečanstvo po svom liku i podobiju, učenje o odnosu duše i tela razvijeno tokom origenističkih sporova, halkidonsko učenje o  dve neslivene i nerazdeljive prirode Hristove, poznato i kao diofizitstvo, i diotelitsko učenje o volji kao prirodnom, ali ličnom svojstvu.
PB  - Niš: Centar za crkvene studije
PB  - Niš: Međunarodni centar za pravoslavne studije
T2  - Crkvene studije 20
T1  - Veštačka inteligencija i Sveti Oci: Svetootački vodič kroz izazove veštačke inteligencije i superinteligencije
IS  - 20
VL  - XX
SP  - 193
EP  - 209
DO  - 10.18485/ccs_cs.2023.20.20.11
ER  - 
@article{
author = "Lipij, Ana and Bojić, Ljubiša and Cvetković, Vladimir",
year = "2023",
abstract = "Članak ima za cilj da istraži mogućnost primene učenja koje su razvili Oci Crkve u rešavanju niza savremenih pitanja u razvoju veštačke inteligencije. U članku se prvo ukazuje na načine upotrebe veštačke inteligencije u razvoju sistema nadzora i bezbednosti, autonomnog oružja, kao što su dronovi i roboti ubice, i javne uprave. Zatim se razmatra pitanje da li je uprkos etički problematičnom korišćenju veštačke inteligencije, ipak moguće da veštačka inteligencija stekne neka pozitivna znanja o čovečanstvu, koja su u skladu sa principima hrišćanske, a posebno svetootačke antropologije. Tvrdi se dalje da upotrebom, odnosno zloupotrebom veštačke inteligencije u ova tri društvena sektora, veštačka inteligencija može steći znanje o glavnim dogmama hrišćanske Crkve, naime o Božijem ovaploćenju u ljudskom obličju, Božijoj smrti na krstu i njegovom vaskrsenju iz mrtvih i o jednakosti ljudskog roda pred Bogom. Кonačno, u radu se pomera fokus na četiri pitanja koja se tiču: a) posledica brze eksplozije veštačke inteligencije,  b) ontološkog  statusa  kiborga  i „uploads“, c) budućeg odnosa veštačke superinteligencije i čovečanstva, i g) načina usklađivanja ciljeva super inteligentnih mašina i čovečanstva. U rešavanju ovih pitanja koristi se svetootačko učenje o Bogu kao Tvorcu koji stvara čovečanstvo po svom liku i podobiju, učenje o odnosu duše i tela razvijeno tokom origenističkih sporova, halkidonsko učenje o  dve neslivene i nerazdeljive prirode Hristove, poznato i kao diofizitstvo, i diotelitsko učenje o volji kao prirodnom, ali ličnom svojstvu.",
publisher = "Niš: Centar za crkvene studije, Niš: Međunarodni centar za pravoslavne studije",
journal = "Crkvene studije 20",
title = "Veštačka inteligencija i Sveti Oci: Svetootački vodič kroz izazove veštačke inteligencije i superinteligencije",
number = "20",
volume = "XX",
pages = "193-209",
doi = "10.18485/ccs_cs.2023.20.20.11"
}
Lipij, A., Bojić, L.,& Cvetković, V.. (2023). Veštačka inteligencija i Sveti Oci: Svetootački vodič kroz izazove veštačke inteligencije i superinteligencije. in Crkvene studije 20
Niš: Centar za crkvene studije., XX(20), 193-209.
https://doi.org/10.18485/ccs_cs.2023.20.20.11
Lipij A, Bojić L, Cvetković V. Veštačka inteligencija i Sveti Oci: Svetootački vodič kroz izazove veštačke inteligencije i superinteligencije. in Crkvene studije 20. 2023;XX(20):193-209.
doi:10.18485/ccs_cs.2023.20.20.11 .
Lipij, Ana, Bojić, Ljubiša, Cvetković, Vladimir, "Veštačka inteligencija i Sveti Oci: Svetootački vodič kroz izazove veštačke inteligencije i superinteligencije" in Crkvene studije 20, XX, no. 20 (2023):193-209,
https://doi.org/10.18485/ccs_cs.2023.20.20.11 . .

Microlearning: Transforming Education with Bite-Sized Learning on the Go—Insights and Applications

Dwinggo Samala, Agariadne; Bojić, Ljubiša; Bekiroğlu, Derya; Watrianthos, Ronal; Hendriyani, Yeka

(International Association of Online Engineering, 2023)

TY  - JOUR
AU  - Dwinggo Samala, Agariadne
AU  - Bojić, Ljubiša
AU  - Bekiroğlu, Derya
AU  - Watrianthos, Ronal
AU  - Hendriyani, Yeka
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/3231
AB  - This research delves into microlearning, emphasizing its potential as a transformative tool in the digital age. It extends the theoretical foundations of microlearning, investigates evolving trends, provides practical examples, and discusses the implications associated with education. This is not only to contribute to the growing momentum of microlearning research but also to pave the way for future advancements. The study focuses on Scopus-indexed publications using a systematic review aligned with PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines and combined with bibliometric analysis. According to the analysis, there has been a noticeable increase in publications related to microlearning since 2015, highlighting a growing interest and contributions from scholars worldwide. The findings corroborate that microlearning is not just about providing learning material in small, easily digestible portions. Crucially, microlearning goes beyond the delivery of bite-sized content. Its flourishing research trajectory underscores its significance, especially for Generation Z and succeeding digitally native generations who are accustomed to smartphones, the Internet, and digital information. Hopefully, these findings offer valuable insights and serve as a reference for the education, government, business, and academic sectors to promote, design, and implement microlearning.
PB  - International Association of Online Engineering
T2  - International Journal of Interactive Mobile Technologies (iJIM)
T1  - Microlearning: Transforming Education with Bite-Sized Learning on the Go—Insights and Applications
IS  - 21
VL  - 17
DO  - 10.3991/ijim.v17i21.42951
ER  - 
@article{
author = "Dwinggo Samala, Agariadne and Bojić, Ljubiša and Bekiroğlu, Derya and Watrianthos, Ronal and Hendriyani, Yeka",
year = "2023",
abstract = "This research delves into microlearning, emphasizing its potential as a transformative tool in the digital age. It extends the theoretical foundations of microlearning, investigates evolving trends, provides practical examples, and discusses the implications associated with education. This is not only to contribute to the growing momentum of microlearning research but also to pave the way for future advancements. The study focuses on Scopus-indexed publications using a systematic review aligned with PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines and combined with bibliometric analysis. According to the analysis, there has been a noticeable increase in publications related to microlearning since 2015, highlighting a growing interest and contributions from scholars worldwide. The findings corroborate that microlearning is not just about providing learning material in small, easily digestible portions. Crucially, microlearning goes beyond the delivery of bite-sized content. Its flourishing research trajectory underscores its significance, especially for Generation Z and succeeding digitally native generations who are accustomed to smartphones, the Internet, and digital information. Hopefully, these findings offer valuable insights and serve as a reference for the education, government, business, and academic sectors to promote, design, and implement microlearning.",
publisher = "International Association of Online Engineering",
journal = "International Journal of Interactive Mobile Technologies (iJIM)",
title = "Microlearning: Transforming Education with Bite-Sized Learning on the Go—Insights and Applications",
number = "21",
volume = "17",
doi = "10.3991/ijim.v17i21.42951"
}
Dwinggo Samala, A., Bojić, L., Bekiroğlu, D., Watrianthos, R.,& Hendriyani, Y.. (2023). Microlearning: Transforming Education with Bite-Sized Learning on the Go—Insights and Applications. in International Journal of Interactive Mobile Technologies (iJIM)
International Association of Online Engineering., 17(21).
https://doi.org/10.3991/ijim.v17i21.42951
Dwinggo Samala A, Bojić L, Bekiroğlu D, Watrianthos R, Hendriyani Y. Microlearning: Transforming Education with Bite-Sized Learning on the Go—Insights and Applications. in International Journal of Interactive Mobile Technologies (iJIM). 2023;17(21).
doi:10.3991/ijim.v17i21.42951 .
Dwinggo Samala, Agariadne, Bojić, Ljubiša, Bekiroğlu, Derya, Watrianthos, Ronal, Hendriyani, Yeka, "Microlearning: Transforming Education with Bite-Sized Learning on the Go—Insights and Applications" in International Journal of Interactive Mobile Technologies (iJIM), 17, no. 21 (2023),
https://doi.org/10.3991/ijim.v17i21.42951 . .
1
8

The Patterns of Influence: LIWC Analysis of Leading News Portals' Impact and Communication Accommodation Theory on Twitter

Bojić, Ljubiša

(Beograd : Filozofski fakultet Univerziteta u Beogradu – Odeljenja za etnologiju i antropologiju, 2023)

TY  - JOUR
AU  - Bojić, Ljubiša
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2867
AB  - A quantitative analysis was conducted on the tweets of 20 leading Serbian mass media outlets and their followers during the three months from January 1 to March 30, 2021. The analysis, that encompassed more than 1 million tweets, was conducted using (a) Twitter API, (b) the Serbian version of LIWC linguistic dictionary, and (c) additional statistical analyses.  Analyses revealed that words related to affective processes (negative emotions), social processes (family and friends), perceptual processes (feel and hear), and personal concerns (work and religion) expressed in tweets of mass media were predictors of the same words in not necessarily related tweets of their followers. The research has shown that spread of psychological and linguistic patterns by media and social networking sites is not limited to negative emotions solely. This research highlights the significance of recommender systems, as they help to determine the content that social media users encounter on a personal level. The findings also indicate how we can address emerging and pressing issues that affect individuals' well-being and democratic capacity, such as echo chambers and polarization. The obtained findings are in line with the communication accommodation theory, emotional contagion theory and negativity bias. Limitations of the present research, future directions, and implications are discussed.
PB  - Beograd : Filozofski fakultet Univerziteta u Beogradu – Odeljenja za etnologiju i antropologiju
T2  - Etnoantropološki Problemi / Issues in Ethnology and Anthropology
T1  - The Patterns of Influence: LIWC Analysis of Leading News Portals' Impact and Communication Accommodation Theory on Twitter
IS  - 2
VL  - 18
DO  - 10.21301/eap.v18i2.11.
ER  - 
@article{
author = "Bojić, Ljubiša",
year = "2023",
abstract = "A quantitative analysis was conducted on the tweets of 20 leading Serbian mass media outlets and their followers during the three months from January 1 to March 30, 2021. The analysis, that encompassed more than 1 million tweets, was conducted using (a) Twitter API, (b) the Serbian version of LIWC linguistic dictionary, and (c) additional statistical analyses.  Analyses revealed that words related to affective processes (negative emotions), social processes (family and friends), perceptual processes (feel and hear), and personal concerns (work and religion) expressed in tweets of mass media were predictors of the same words in not necessarily related tweets of their followers. The research has shown that spread of psychological and linguistic patterns by media and social networking sites is not limited to negative emotions solely. This research highlights the significance of recommender systems, as they help to determine the content that social media users encounter on a personal level. The findings also indicate how we can address emerging and pressing issues that affect individuals' well-being and democratic capacity, such as echo chambers and polarization. The obtained findings are in line with the communication accommodation theory, emotional contagion theory and negativity bias. Limitations of the present research, future directions, and implications are discussed.",
publisher = "Beograd : Filozofski fakultet Univerziteta u Beogradu – Odeljenja za etnologiju i antropologiju",
journal = "Etnoantropološki Problemi / Issues in Ethnology and Anthropology",
title = "The Patterns of Influence: LIWC Analysis of Leading News Portals' Impact and Communication Accommodation Theory on Twitter",
number = "2",
volume = "18",
doi = "10.21301/eap.v18i2.11."
}
Bojić, L.. (2023). The Patterns of Influence: LIWC Analysis of Leading News Portals' Impact and Communication Accommodation Theory on Twitter. in Etnoantropološki Problemi / Issues in Ethnology and Anthropology
Beograd : Filozofski fakultet Univerziteta u Beogradu – Odeljenja za etnologiju i antropologiju., 18(2).
https://doi.org/10.21301/eap.v18i2.11.
Bojić L. The Patterns of Influence: LIWC Analysis of Leading News Portals' Impact and Communication Accommodation Theory on Twitter. in Etnoantropološki Problemi / Issues in Ethnology and Anthropology. 2023;18(2).
doi:10.21301/eap.v18i2.11. .
Bojić, Ljubiša, "The Patterns of Influence: LIWC Analysis of Leading News Portals' Impact and Communication Accommodation Theory on Twitter" in Etnoantropološki Problemi / Issues in Ethnology and Anthropology, 18, no. 2 (2023),
https://doi.org/10.21301/eap.v18i2.11. . .

iTrust News Certificate: A Blockchain-Based Solution for News Verification and Reputation Management

Miljković, Aleksandar; Čabarkapa, Milan; Miljković, Filip; Bojić, Ljubiša

(University of Criminal Investigation and Police Studies in Belgrade, 2023)

TY  - JOUR
AU  - Miljković, Aleksandar
AU  - Čabarkapa, Milan
AU  - Miljković, Filip
AU  - Bojić, Ljubiša
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2866
AB  - The  proliferation  of  fake  news  and  misinformation  in  the  digital  era  poses  a  significant challenge to news organizations and content creators. In this paper, we intro-duce the iTrust News Certificate, the architecture of an online blockchain-based solution designed to combat fake news, enhance news verification, and maintain reputation within the  media  ecosystem.  Unlike  previous  attempts,  iTrust  News  Certificate  focuses  on  us-er-friendly features while ensuring transparency and reliability. By leveraging blockchain technology, iTrust News Certificate establishes a decentralized and immutable ledger for storing news-related metadata. This ledger ensures the integrity and traceability of news articles,  making  it  extremely  difficult  for  malicious  actors  to  tamper  with  or  propagate  false information.
PB  - University of Criminal Investigation and Police Studies in Belgrade
T2  - Journal of Computer and Forensic Sciences
T1  - iTrust News Certificate: A Blockchain-Based Solution for News Verification and Reputation Management
IS  - 1
VL  - 2
SP  - 29
EP  - 41
DO  - 10.5937/jcfs2-44736
ER  - 
@article{
author = "Miljković, Aleksandar and Čabarkapa, Milan and Miljković, Filip and Bojić, Ljubiša",
year = "2023",
abstract = "The  proliferation  of  fake  news  and  misinformation  in  the  digital  era  poses  a  significant challenge to news organizations and content creators. In this paper, we intro-duce the iTrust News Certificate, the architecture of an online blockchain-based solution designed to combat fake news, enhance news verification, and maintain reputation within the  media  ecosystem.  Unlike  previous  attempts,  iTrust  News  Certificate  focuses  on  us-er-friendly features while ensuring transparency and reliability. By leveraging blockchain technology, iTrust News Certificate establishes a decentralized and immutable ledger for storing news-related metadata. This ledger ensures the integrity and traceability of news articles,  making  it  extremely  difficult  for  malicious  actors  to  tamper  with  or  propagate  false information.",
publisher = "University of Criminal Investigation and Police Studies in Belgrade",
journal = "Journal of Computer and Forensic Sciences",
title = "iTrust News Certificate: A Blockchain-Based Solution for News Verification and Reputation Management",
number = "1",
volume = "2",
pages = "29-41",
doi = "10.5937/jcfs2-44736"
}
Miljković, A., Čabarkapa, M., Miljković, F.,& Bojić, L.. (2023). iTrust News Certificate: A Blockchain-Based Solution for News Verification and Reputation Management. in Journal of Computer and Forensic Sciences
University of Criminal Investigation and Police Studies in Belgrade., 2(1), 29-41.
https://doi.org/10.5937/jcfs2-44736
Miljković A, Čabarkapa M, Miljković F, Bojić L. iTrust News Certificate: A Blockchain-Based Solution for News Verification and Reputation Management. in Journal of Computer and Forensic Sciences. 2023;2(1):29-41.
doi:10.5937/jcfs2-44736 .
Miljković, Aleksandar, Čabarkapa, Milan, Miljković, Filip, Bojić, Ljubiša, "iTrust News Certificate: A Blockchain-Based Solution for News Verification and Reputation Management" in Journal of Computer and Forensic Sciences, 2, no. 1 (2023):29-41,
https://doi.org/10.5937/jcfs2-44736 . .

Humidity and Air Temperature Predict Post Count on Twitter in 10 Countries: Weather Changes & LIWC Psychological Categories

Bojić, Ljubiša; Mitrović Dankulov, Marija; Pantelić, Nenad

(Beograd: Savez ekonomista Srbije, 2023)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Mitrović Dankulov, Marija
AU  - Pantelić, Nenad
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2853
AB  - There are many indications that weather conditions influence human life and well-being. Some of these indicators, such as the influence of weather on human health, have been explored in detail. On the other hand, the influence of daily fluctuations of different meteorological variables on the human psychological state still remains unknown. We apply combined methods from statistics, psychology, machine learning, and complex networks theory to explore the influence of weather parameters on different psychological categories of Twitter users in ten different countries. Our results show that the temperature, pressure, and humidity are highly correlated with Twitter users’ activity, sense, and affect. Our comparative analysis for different countries shows that the strongest correlation was found for the USA, Italy, and Portugal, indicating differences between countries. However, our results show that the level of activity of Twitter users, described as Post Count, is strongly connected to changes in temperature and humidity in all countries. We use complex networks theory to explore these connections and differences between countries further. Our findings suggest that weather parameters can be used to predict Twitter users’ activity and psychological manifestations, which can be beneficial to marketing and advertising.
AB  - Postoje mnoge indikacije da vremenske prilike utiču na živote i dobrobit
ljudi. Neki od ovih pokazatelja, kao što je uticaj vremena na zdravlje
ljudi, detaljno su istraženi. S druge strane, uticaj dnevnih fluktuacija
različitih meteoroloških varijabli na psihičko stanje čoveka i dalje ostaje
nepoznat. U ovom radu primenjujemo kombinovane metode iz statistike,
psihologije, mašinskog učenja i složene teorije mreža da bismo istražili
uticaj vremenskih parametara na različite psihološke kategorije korisnika
Tvitera u deset različitih zemalja. Rezultati pokazuju da su temperatura,
pritisak i vlažnost u korelaciji sa aktivnošcu, čulnim izražajima i afektom ́
kod korisnika Tvitera. Komparativna analiza među zemljama pokazuje da
su najjače korelacije pronađene za SAD, Italiju i Portugal, što ukazuje na
razlike između zemalja. Međutim, rezultati pokazuju da je broj tvitova
korisnika društvene mreže Tviter povezan sa promenama temperature
i vlažnosti u svim zemljama. Koristimo kompleksnu teoriju mreža da
dalje istražimo ove veze i razlike između zemalja. Nalazi sugerišu da se
vremenski parametri mogu koristiti za predviđanje aktivnosti i psiholoških
manifestacija korisnika Tvitera, što može biti korisno za marketing i
oglašavanje.
PB  - Beograd: Savez ekonomista Srbije
T2  - Ekonomika preduzeća
T1  - Humidity and Air Temperature Predict Post Count on Twitter in 10 Countries: Weather Changes & LIWC Psychological Categories
T1  - Vlažnost i temperatura vazduha predviđaju broj objava na Tviteru u 10 zemalja – vremenske promene i LIWC psihološke kategorije
IS  - 3-4
VL  - 72
DO  - 10.5937/EKOPRE2303213B
ER  - 
@article{
author = "Bojić, Ljubiša and Mitrović Dankulov, Marija and Pantelić, Nenad",
year = "2023",
abstract = "There are many indications that weather conditions influence human life and well-being. Some of these indicators, such as the influence of weather on human health, have been explored in detail. On the other hand, the influence of daily fluctuations of different meteorological variables on the human psychological state still remains unknown. We apply combined methods from statistics, psychology, machine learning, and complex networks theory to explore the influence of weather parameters on different psychological categories of Twitter users in ten different countries. Our results show that the temperature, pressure, and humidity are highly correlated with Twitter users’ activity, sense, and affect. Our comparative analysis for different countries shows that the strongest correlation was found for the USA, Italy, and Portugal, indicating differences between countries. However, our results show that the level of activity of Twitter users, described as Post Count, is strongly connected to changes in temperature and humidity in all countries. We use complex networks theory to explore these connections and differences between countries further. Our findings suggest that weather parameters can be used to predict Twitter users’ activity and psychological manifestations, which can be beneficial to marketing and advertising., Postoje mnoge indikacije da vremenske prilike utiču na živote i dobrobit
ljudi. Neki od ovih pokazatelja, kao što je uticaj vremena na zdravlje
ljudi, detaljno su istraženi. S druge strane, uticaj dnevnih fluktuacija
različitih meteoroloških varijabli na psihičko stanje čoveka i dalje ostaje
nepoznat. U ovom radu primenjujemo kombinovane metode iz statistike,
psihologije, mašinskog učenja i složene teorije mreža da bismo istražili
uticaj vremenskih parametara na različite psihološke kategorije korisnika
Tvitera u deset različitih zemalja. Rezultati pokazuju da su temperatura,
pritisak i vlažnost u korelaciji sa aktivnošcu, čulnim izražajima i afektom ́
kod korisnika Tvitera. Komparativna analiza među zemljama pokazuje da
su najjače korelacije pronađene za SAD, Italiju i Portugal, što ukazuje na
razlike između zemalja. Međutim, rezultati pokazuju da je broj tvitova
korisnika društvene mreže Tviter povezan sa promenama temperature
i vlažnosti u svim zemljama. Koristimo kompleksnu teoriju mreža da
dalje istražimo ove veze i razlike između zemalja. Nalazi sugerišu da se
vremenski parametri mogu koristiti za predviđanje aktivnosti i psiholoških
manifestacija korisnika Tvitera, što može biti korisno za marketing i
oglašavanje.",
publisher = "Beograd: Savez ekonomista Srbije",
journal = "Ekonomika preduzeća",
title = "Humidity and Air Temperature Predict Post Count on Twitter in 10 Countries: Weather Changes & LIWC Psychological Categories, Vlažnost i temperatura vazduha predviđaju broj objava na Tviteru u 10 zemalja – vremenske promene i LIWC psihološke kategorije",
number = "3-4",
volume = "72",
doi = "10.5937/EKOPRE2303213B"
}
Bojić, L., Mitrović Dankulov, M.,& Pantelić, N.. (2023). Humidity and Air Temperature Predict Post Count on Twitter in 10 Countries: Weather Changes & LIWC Psychological Categories. in Ekonomika preduzeća
Beograd: Savez ekonomista Srbije., 72(3-4).
https://doi.org/10.5937/EKOPRE2303213B
Bojić L, Mitrović Dankulov M, Pantelić N. Humidity and Air Temperature Predict Post Count on Twitter in 10 Countries: Weather Changes & LIWC Psychological Categories. in Ekonomika preduzeća. 2023;72(3-4).
doi:10.5937/EKOPRE2303213B .
Bojić, Ljubiša, Mitrović Dankulov, Marija, Pantelić, Nenad, "Humidity and Air Temperature Predict Post Count on Twitter in 10 Countries: Weather Changes & LIWC Psychological Categories" in Ekonomika preduzeća, 72, no. 3-4 (2023),
https://doi.org/10.5937/EKOPRE2303213B . .

Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA

Dwinggo Samala, Agariadne; Usmeldi, Taali Ambiyar; Bojić, Ljubiša; Indarta, Yose; Tsoy, Dana; Denden, Mouna; Tas, Nurullah; Parma Dewi, Ika

(International Association of Online Engineering, 2023)

TY  - JOUR
AU  - Dwinggo Samala, Agariadne
AU  - Usmeldi, Taali Ambiyar
AU  - Bojić, Ljubiša
AU  - Indarta, Yose
AU  - Tsoy, Dana
AU  - Denden, Mouna
AU  - Tas, Nurullah
AU  - Parma Dewi, Ika
PY  - 2023
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2851
AB  - Metaverse technology is emerging as a global trend, offering virtual activities with real-world experiences. This paper presents a systematic review of research trends from 2012–2022 to determine the prevalence and current conditions of metaverse technology in education. The PRISMA framework (selected reporting items for systematic review and meta-analysis) guided this systematic review. 42 studies were selected from the Scopus database, with more than 70 studies or references from Google Scholar kept as supporting data after quality assessment. The results indicate that research interest in metaverse technology has significantly increased in the last ten years, peaking in 2022. Augmentation and simulation are the most prominent uses of metaverse technology in the learning process. C. Moro (2017) is the most cited author on this topic, with 313 citations, followed by P. Wang (2022) with 264 citations and P. Pelargos (2022) with 163 citations. AR and VR are the most widely used types of metaverse technology. Hopefully, this review will be useful for researchers, educators, and future research on the metaverse and education.
PB  - International Association of Online Engineering
T2  - International Journal of Emerging Technologies in Learning (iJET)
T1  - Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA
IS  - 5
VL  - 18
DO  - https://doi.org/10.3991/ijet.v18i05.35501
ER  - 
@article{
author = "Dwinggo Samala, Agariadne and Usmeldi, Taali Ambiyar and Bojić, Ljubiša and Indarta, Yose and Tsoy, Dana and Denden, Mouna and Tas, Nurullah and Parma Dewi, Ika",
year = "2023",
abstract = "Metaverse technology is emerging as a global trend, offering virtual activities with real-world experiences. This paper presents a systematic review of research trends from 2012–2022 to determine the prevalence and current conditions of metaverse technology in education. The PRISMA framework (selected reporting items for systematic review and meta-analysis) guided this systematic review. 42 studies were selected from the Scopus database, with more than 70 studies or references from Google Scholar kept as supporting data after quality assessment. The results indicate that research interest in metaverse technology has significantly increased in the last ten years, peaking in 2022. Augmentation and simulation are the most prominent uses of metaverse technology in the learning process. C. Moro (2017) is the most cited author on this topic, with 313 citations, followed by P. Wang (2022) with 264 citations and P. Pelargos (2022) with 163 citations. AR and VR are the most widely used types of metaverse technology. Hopefully, this review will be useful for researchers, educators, and future research on the metaverse and education.",
publisher = "International Association of Online Engineering",
journal = "International Journal of Emerging Technologies in Learning (iJET)",
title = "Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA",
number = "5",
volume = "18",
doi = "https://doi.org/10.3991/ijet.v18i05.35501"
}
Dwinggo Samala, A., Usmeldi, T. A., Bojić, L., Indarta, Y., Tsoy, D., Denden, M., Tas, N.,& Parma Dewi, I.. (2023). Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA. in International Journal of Emerging Technologies in Learning (iJET)
International Association of Online Engineering., 18(5).
https://doi.org/https://doi.org/10.3991/ijet.v18i05.35501
Dwinggo Samala A, Usmeldi TA, Bojić L, Indarta Y, Tsoy D, Denden M, Tas N, Parma Dewi I. Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA. in International Journal of Emerging Technologies in Learning (iJET). 2023;18(5).
doi:https://doi.org/10.3991/ijet.v18i05.35501 .
Dwinggo Samala, Agariadne, Usmeldi, Taali Ambiyar, Bojić, Ljubiša, Indarta, Yose, Tsoy, Dana, Denden, Mouna, Tas, Nurullah, Parma Dewi, Ika, "Metaverse Technologies in Education: A Systematic Literature Review Using PRISMA" in International Journal of Emerging Technologies in Learning (iJET), 18, no. 5 (2023),
https://doi.org/https://doi.org/10.3991/ijet.v18i05.35501 . .

Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society

Bojić, Ljubiša

(Institute for Philosophy and Social Theory, University of Belgrade, 2022)

TY  - BOOK
AU  - Bojić, Ljubiša
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2633
AB  - The book describes our tech driven society as the Culture Organism, while the most significant social challenge is repression of the individual by corrupt social agents. This is connected to the appearance of light and mild addictions, discovered through quantitative inquiry, which is put into a wider context, identifying the outcomes as social polarizations, appearance of echo chambers, spread of misinformation and fake news, rise of populist leaders and decreased democratic capacity. Theories of anomie, alienation and mass society are presented as a basis for research. The nature of media is examined in the context of addiction intensity, leading to the conclusion that new media, such as smartphones, are more addictive than the older media. This may be because new media have more reality-mimicking features. The study concludes that AI recommender algorithms are the most powerful social force and a new mass media, as they decide which content to expose billions of people across the globe on an individual level. That is why AI recommender algorithms may be considered a public good.
PB  - Institute for Philosophy and Social Theory, University of Belgrade
T1  - Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2633
ER  - 
@book{
author = "Bojić, Ljubiša",
year = "2022",
abstract = "The book describes our tech driven society as the Culture Organism, while the most significant social challenge is repression of the individual by corrupt social agents. This is connected to the appearance of light and mild addictions, discovered through quantitative inquiry, which is put into a wider context, identifying the outcomes as social polarizations, appearance of echo chambers, spread of misinformation and fake news, rise of populist leaders and decreased democratic capacity. Theories of anomie, alienation and mass society are presented as a basis for research. The nature of media is examined in the context of addiction intensity, leading to the conclusion that new media, such as smartphones, are more addictive than the older media. This may be because new media have more reality-mimicking features. The study concludes that AI recommender algorithms are the most powerful social force and a new mass media, as they decide which content to expose billions of people across the globe on an individual level. That is why AI recommender algorithms may be considered a public good.",
publisher = "Institute for Philosophy and Social Theory, University of Belgrade",
title = "Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2633"
}
Bojić, L.. (2022). Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society. 
Institute for Philosophy and Social Theory, University of Belgrade..
https://hdl.handle.net/21.15107/rcub_rifdt_2633
Bojić L. Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society. 2022;.
https://hdl.handle.net/21.15107/rcub_rifdt_2633 .
Bojić, Ljubiša, "Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society" (2022),
https://hdl.handle.net/21.15107/rcub_rifdt_2633 .

The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force

Bojić, Ljubiša; Bulatović, Aleksandra; Žikić, Simona

(Filozofski fakultet Univerziteta u Beogradu, Odeljenje za etnologiju i antropologiju, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Bulatović, Aleksandra
AU  - Žikić, Simona
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2716
AB  - Recommender algorithms shape societies by individually expo sing online
users to everything they see, hear and feel in real time. We examine the development
of recommender algorithms from t he Page Rank and advertising platforms to social
media trending tools to draw conclusions about their social effects. Decisions on how
to simplify the complex world around us into dozens of possibilities immensely affect
societies and individuals. Similar to our perceptive apparatus, algorithms are eyes and
ears in the online world, as they focus our attention towards what they „think” should be
important, which is similar to news priming. That is why recommender algorithms are
compared to mass media, given their similar roles to sell products and prolong content
exposure of online users. This inquiry concludes that AI driven recommender algorithms
represent the most powerful social force at present.
PB  - Filozofski fakultet Univerziteta u Beogradu, Odeljenje za etnologiju i antropologiju
T2  - Etnoantropološki problemi
T1  - The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force
IS  - 2
VL  - 17
DO  - 10.21301/eap.v17i2.11
ER  - 
@article{
author = "Bojić, Ljubiša and Bulatović, Aleksandra and Žikić, Simona",
year = "2022",
abstract = "Recommender algorithms shape societies by individually expo sing online
users to everything they see, hear and feel in real time. We examine the development
of recommender algorithms from t he Page Rank and advertising platforms to social
media trending tools to draw conclusions about their social effects. Decisions on how
to simplify the complex world around us into dozens of possibilities immensely affect
societies and individuals. Similar to our perceptive apparatus, algorithms are eyes and
ears in the online world, as they focus our attention towards what they „think” should be
important, which is similar to news priming. That is why recommender algorithms are
compared to mass media, given their similar roles to sell products and prolong content
exposure of online users. This inquiry concludes that AI driven recommender algorithms
represent the most powerful social force at present.",
publisher = "Filozofski fakultet Univerziteta u Beogradu, Odeljenje za etnologiju i antropologiju",
journal = "Etnoantropološki problemi",
title = "The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force",
number = "2",
volume = "17",
doi = "10.21301/eap.v17i2.11"
}
Bojić, L., Bulatović, A.,& Žikić, S.. (2022). The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force. in Etnoantropološki problemi
Filozofski fakultet Univerziteta u Beogradu, Odeljenje za etnologiju i antropologiju., 17(2).
https://doi.org/10.21301/eap.v17i2.11
Bojić L, Bulatović A, Žikić S. The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force. in Etnoantropološki problemi. 2022;17(2).
doi:10.21301/eap.v17i2.11 .
Bojić, Ljubiša, Bulatović, Aleksandra, Žikić, Simona, "The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force" in Etnoantropološki problemi, 17, no. 2 (2022),
https://doi.org/10.21301/eap.v17i2.11 . .
1

The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force

Bojić, Ljubiša; Bulatović, Aleksandra; Žikić, Simona

(Faculty of Philosophy, University of Belgrade – Department of Ethnology and Anthropology., 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Bulatović, Aleksandra
AU  - Žikić, Simona
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2687
AB  - Recommender algorithms shape societies by individually exposing online users to everything they see, hear and feel online in real time. We examine development of recommender algorithms from the Page Rank and advertising platforms to Social Media Trending tools to draw conclusions about their social effects. Decisions on how to simplify the complex world around us into dozens of possibilities immensely affect societies and individuals. Similar to our perceptive apparatus, algorithms are eyes and ears in the online world, as they focus our attention towards what they "think" should be important, which is similar to news priming. That's why recommender algorithms are compared to mass media given their similar roles to sell products and prolong content exposure of online users. This inquiry concludes that AI driven recommender algorithms represent the most powerful social force at present. This indicates that recommender algorithms should be transparent to everyone and controlled by society as a public good. As recommender algorithms are usually based on artificial intelligence, human beings cannot see what's inside the black box, but should be able to set them for the benefit of individual and social well being. The fact that algorithms can be customized empowers societies to tackle the issues such as fake news, social polarization, echo chambers and spread of negative emotions, which ultimately affect individual well being and democratic capacity. Limitation of this inquiry is lack of quantitative analyisis. The main recommendations for further research is experiment on how much algorithms can predict our needs and wants.
PB  - Faculty of Philosophy, University of Belgrade – Department of Ethnology and Anthropology.
T2  - Etnoantropološki problemi
T1  - The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force
IS  - 2
VL  - 17
SP  - 719
EP  - 744
DO  - 10.21301/eap.v17i2.11
ER  - 
@article{
author = "Bojić, Ljubiša and Bulatović, Aleksandra and Žikić, Simona",
year = "2022",
abstract = "Recommender algorithms shape societies by individually exposing online users to everything they see, hear and feel online in real time. We examine development of recommender algorithms from the Page Rank and advertising platforms to Social Media Trending tools to draw conclusions about their social effects. Decisions on how to simplify the complex world around us into dozens of possibilities immensely affect societies and individuals. Similar to our perceptive apparatus, algorithms are eyes and ears in the online world, as they focus our attention towards what they "think" should be important, which is similar to news priming. That's why recommender algorithms are compared to mass media given their similar roles to sell products and prolong content exposure of online users. This inquiry concludes that AI driven recommender algorithms represent the most powerful social force at present. This indicates that recommender algorithms should be transparent to everyone and controlled by society as a public good. As recommender algorithms are usually based on artificial intelligence, human beings cannot see what's inside the black box, but should be able to set them for the benefit of individual and social well being. The fact that algorithms can be customized empowers societies to tackle the issues such as fake news, social polarization, echo chambers and spread of negative emotions, which ultimately affect individual well being and democratic capacity. Limitation of this inquiry is lack of quantitative analyisis. The main recommendations for further research is experiment on how much algorithms can predict our needs and wants.",
publisher = "Faculty of Philosophy, University of Belgrade – Department of Ethnology and Anthropology.",
journal = "Etnoantropološki problemi",
title = "The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force",
number = "2",
volume = "17",
pages = "719-744",
doi = "10.21301/eap.v17i2.11"
}
Bojić, L., Bulatović, A.,& Žikić, S.. (2022). The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force. in Etnoantropološki problemi
Faculty of Philosophy, University of Belgrade – Department of Ethnology and Anthropology.., 17(2), 719-744.
https://doi.org/10.21301/eap.v17i2.11
Bojić L, Bulatović A, Žikić S. The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force. in Etnoantropološki problemi. 2022;17(2):719-744.
doi:10.21301/eap.v17i2.11 .
Bojić, Ljubiša, Bulatović, Aleksandra, Žikić, Simona, "The Scary Black Box: AI Driven Recommender Algorithms as The Most Powerful Social Force" in Etnoantropološki problemi, 17, no. 2 (2022):719-744,
https://doi.org/10.21301/eap.v17i2.11 . .
1

Worrying impact of artificial intelligence and big data through the prism of recommender systems

Bojić, Ljubiša; Zarić, Maja; Žikić, Simona

(Beograd: Filozofski fakultet, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Zarić, Maja
AU  - Žikić, Simona
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2629
AB  - Transfer from social to semantic web brought us to an era of algorithmic
society, placing issues such as privacy, big data and AI in the spotlight. although neutral
by their nature, the power of big data algorithms to impact societies became major
concern outcoming with fines issued to Facebook in the US. These events were initiated
by alleged breaches of data privacy connected to recommender system technology,
which can provide individualized content to internet users. This paper seeks to explain
recommender systems, while elaborating on their social effects, to conclude that their
overall impacts might be increase in retail sales, democratization of advertising, increase
in internet addictions, social polarization (echo chamber issue), and improvement
of political communication. Also, more research should be deployed into low intensity
addictions, as potential outcome of recommender systems, and it should be explored
how they affect political participation and democracy.
PB  - Beograd: Filozofski fakultet
T2  - Etnoantropološki problemi
T1  - Worrying impact of artificial intelligence and big data through the prism of recommender systems
IS  - 3
VL  - 16
SP  - 935
EP  - 957
DO  - 10.21301/eap.v16i3.13
ER  - 
@article{
author = "Bojić, Ljubiša and Zarić, Maja and Žikić, Simona",
year = "2022",
abstract = "Transfer from social to semantic web brought us to an era of algorithmic
society, placing issues such as privacy, big data and AI in the spotlight. although neutral
by their nature, the power of big data algorithms to impact societies became major
concern outcoming with fines issued to Facebook in the US. These events were initiated
by alleged breaches of data privacy connected to recommender system technology,
which can provide individualized content to internet users. This paper seeks to explain
recommender systems, while elaborating on their social effects, to conclude that their
overall impacts might be increase in retail sales, democratization of advertising, increase
in internet addictions, social polarization (echo chamber issue), and improvement
of political communication. Also, more research should be deployed into low intensity
addictions, as potential outcome of recommender systems, and it should be explored
how they affect political participation and democracy.",
publisher = "Beograd: Filozofski fakultet",
journal = "Etnoantropološki problemi",
title = "Worrying impact of artificial intelligence and big data through the prism of recommender systems",
number = "3",
volume = "16",
pages = "935-957",
doi = "10.21301/eap.v16i3.13"
}
Bojić, L., Zarić, M.,& Žikić, S.. (2022). Worrying impact of artificial intelligence and big data through the prism of recommender systems. in Etnoantropološki problemi
Beograd: Filozofski fakultet., 16(3), 935-957.
https://doi.org/10.21301/eap.v16i3.13
Bojić L, Zarić M, Žikić S. Worrying impact of artificial intelligence and big data through the prism of recommender systems. in Etnoantropološki problemi. 2022;16(3):935-957.
doi:10.21301/eap.v16i3.13 .
Bojić, Ljubiša, Zarić, Maja, Žikić, Simona, "Worrying impact of artificial intelligence and big data through the prism of recommender systems" in Etnoantropološki problemi, 16, no. 3 (2022):935-957,
https://doi.org/10.21301/eap.v16i3.13 . .
4

State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia

Bojić, Ljubiša; Nikolić, Nemanja; Tucaković, Lana

(De Gruyter Mouton, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Nikolić, Nemanja
AU  - Tucaković, Lana
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2715
AB  - Times of uncertainty and fear were brought on by Covid-19. The ongoing
pandemic is a fruitful ground for fake news, as citizens try to find explanations
that fit into their worldviews. This process polarizes society and creates echo
chambers amplified by recommender systems. Our main goal is to detect antivaxxer
echo chambers in Serbia by analyzing online reactions to the recent detention
of prominent anti-vaxxer Dr. Jovana Stojkovic. A content analysis of online
comments is deployed in anti-regime left-leaning, anti-regime right-leaning, and
pro-government media to explore attitudes towards a vaccination conspiracy
theory, police action towards anti-vaxxers, and the government crisis response
team. We clearly identify the anti-vaccine echo chamber among commentators of
anti-regime right-leaning media (YouTube podcasts). Additionally, we describe
attitudes expressed around issues related to vaccination. Limitations and implications
for future research are discussed.
PB  - De Gruyter Mouton
T2  - Communications
T1  - State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia
DO  - 10.1515/comm-2021-0104
ER  - 
@article{
author = "Bojić, Ljubiša and Nikolić, Nemanja and Tucaković, Lana",
year = "2022",
abstract = "Times of uncertainty and fear were brought on by Covid-19. The ongoing
pandemic is a fruitful ground for fake news, as citizens try to find explanations
that fit into their worldviews. This process polarizes society and creates echo
chambers amplified by recommender systems. Our main goal is to detect antivaxxer
echo chambers in Serbia by analyzing online reactions to the recent detention
of prominent anti-vaxxer Dr. Jovana Stojkovic. A content analysis of online
comments is deployed in anti-regime left-leaning, anti-regime right-leaning, and
pro-government media to explore attitudes towards a vaccination conspiracy
theory, police action towards anti-vaxxers, and the government crisis response
team. We clearly identify the anti-vaccine echo chamber among commentators of
anti-regime right-leaning media (YouTube podcasts). Additionally, we describe
attitudes expressed around issues related to vaccination. Limitations and implications
for future research are discussed.",
publisher = "De Gruyter Mouton",
journal = "Communications",
title = "State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia",
doi = "10.1515/comm-2021-0104"
}
Bojić, L., Nikolić, N.,& Tucaković, L.. (2022). State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia. in Communications
De Gruyter Mouton..
https://doi.org/10.1515/comm-2021-0104
Bojić L, Nikolić N, Tucaković L. State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia. in Communications. 2022;.
doi:10.1515/comm-2021-0104 .
Bojić, Ljubiša, Nikolić, Nemanja, Tucaković, Lana, "State vs. anti-vaxxers: Analysis of Covid-19 echo chambers in Serbia" in Communications (2022),
https://doi.org/10.1515/comm-2021-0104 . .

Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?

Bojić, Ljubiša

(Springer Open, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2714
AB  - New technologies are emerging at a fast pace without being properly analyzed in terms of their social impact or adequately regulated by societies. One of the biggest potentially disruptive technologies for the future is the metaverse, or the new Internet, which is being developed by leading tech companies. The idea is to create a virtual reality universe that would allow people to meet, socialize, work, play, entertain, and create. Methods coming from future studies are used to analyze expectations and narrative building around the metaverse. Additionally, it is examined how metaverse could shape the future relations of power and levels of media addiction in the society. Hype and disappointment dynamics created after the video presentation of meta’s CEO Mark Zuckerberg have been found to affect the present, especially in terms of certainty and designability. This idea is supported by a variety of data, including search engine n-grams, trends in the diffusion of NFT technology, indications of investment interest, stock value statistics, and so on. It has been found that discourse in the mentioned presentation of the metaverse contains elements of optimism, epochalism, and inventibility, which corresponds to the concept of future
essentialism. On the other hand, power relations in society, inquired through the prism of classical theorists, indicate that current trends in the concentration of power among Big Tech could expand even more if the metaverse becomes mainstream. Technology deployed by the metaverse may create an attractive environment that would mimic direct reality and further stimulate media addiction in society. It is proposed that future inquiries examine how virtual reality affects the psychology of individuals and groups, their creative capacity, and imagination. Also, virtual identity as a human right and recommender systems as a public good need to be considered in future theoretical and empirical endeavors.
PB  - Springer Open
T2  - European Journal of Futures Research
T1  - Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?
IS  - 22
VL  - 10
DO  - 10.1186/s40309-022-00208-4
ER  - 
@article{
author = "Bojić, Ljubiša",
year = "2022",
abstract = "New technologies are emerging at a fast pace without being properly analyzed in terms of their social impact or adequately regulated by societies. One of the biggest potentially disruptive technologies for the future is the metaverse, or the new Internet, which is being developed by leading tech companies. The idea is to create a virtual reality universe that would allow people to meet, socialize, work, play, entertain, and create. Methods coming from future studies are used to analyze expectations and narrative building around the metaverse. Additionally, it is examined how metaverse could shape the future relations of power and levels of media addiction in the society. Hype and disappointment dynamics created after the video presentation of meta’s CEO Mark Zuckerberg have been found to affect the present, especially in terms of certainty and designability. This idea is supported by a variety of data, including search engine n-grams, trends in the diffusion of NFT technology, indications of investment interest, stock value statistics, and so on. It has been found that discourse in the mentioned presentation of the metaverse contains elements of optimism, epochalism, and inventibility, which corresponds to the concept of future
essentialism. On the other hand, power relations in society, inquired through the prism of classical theorists, indicate that current trends in the concentration of power among Big Tech could expand even more if the metaverse becomes mainstream. Technology deployed by the metaverse may create an attractive environment that would mimic direct reality and further stimulate media addiction in society. It is proposed that future inquiries examine how virtual reality affects the psychology of individuals and groups, their creative capacity, and imagination. Also, virtual identity as a human right and recommender systems as a public good need to be considered in future theoretical and empirical endeavors.",
publisher = "Springer Open",
journal = "European Journal of Futures Research",
title = "Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?",
number = "22",
volume = "10",
doi = "10.1186/s40309-022-00208-4"
}
Bojić, L.. (2022). Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?. in European Journal of Futures Research
Springer Open., 10(22).
https://doi.org/10.1186/s40309-022-00208-4
Bojić L. Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?. in European Journal of Futures Research. 2022;10(22).
doi:10.1186/s40309-022-00208-4 .
Bojić, Ljubiša, "Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?" in European Journal of Futures Research, 10, no. 22 (2022),
https://doi.org/10.1186/s40309-022-00208-4 . .
12
69

Recommender Algorithms as a Source of Power in Contemporary Society

Bojić, Ljubiša

(Beograd: Srpsko sociološko društvo, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2713
AB  - Both tech companies and AI algorithms exercise immense power in today’s
globally interconnected world, which is based on big data and digital footprints of online
users. This paper analyses the transfer of power from societies to tech companies and algorithms
with the aim of examining whether recommender algorithms can be considered a
public good. Deployed methods include content analysis and literature reviews. The study
has found that control exercised over public opinion, decisions and moods of online users
is unprecedented to such a high degree in human history. The above-mentioned control
is based on the impact of both tech companies and algorithms. The limitation of this research
is the lack of quantitative analysis. Future research should concentrate on defining
recommender algorithms as a public good and analyzing how different media content,
including virtual reality, affects citizens’ psychology.
PB  - Beograd: Srpsko sociološko društvo
T2  - Sociološki pregled
T1  - Recommender Algorithms as a Source of Power in Contemporary Society
IS  - 3
VL  - 56
SP  - 1032
EP  - 1055
DO  - 10.5937/socpreg56-36721
ER  - 
@article{
author = "Bojić, Ljubiša",
year = "2022",
abstract = "Both tech companies and AI algorithms exercise immense power in today’s
globally interconnected world, which is based on big data and digital footprints of online
users. This paper analyses the transfer of power from societies to tech companies and algorithms
with the aim of examining whether recommender algorithms can be considered a
public good. Deployed methods include content analysis and literature reviews. The study
has found that control exercised over public opinion, decisions and moods of online users
is unprecedented to such a high degree in human history. The above-mentioned control
is based on the impact of both tech companies and algorithms. The limitation of this research
is the lack of quantitative analysis. Future research should concentrate on defining
recommender algorithms as a public good and analyzing how different media content,
including virtual reality, affects citizens’ psychology.",
publisher = "Beograd: Srpsko sociološko društvo",
journal = "Sociološki pregled",
title = "Recommender Algorithms as a Source of Power in Contemporary Society",
number = "3",
volume = "56",
pages = "1032-1055",
doi = "10.5937/socpreg56-36721"
}
Bojić, L.. (2022). Recommender Algorithms as a Source of Power in Contemporary Society. in Sociološki pregled
Beograd: Srpsko sociološko društvo., 56(3), 1032-1055.
https://doi.org/10.5937/socpreg56-36721
Bojić L. Recommender Algorithms as a Source of Power in Contemporary Society. in Sociološki pregled. 2022;56(3):1032-1055.
doi:10.5937/socpreg56-36721 .
Bojić, Ljubiša, "Recommender Algorithms as a Source of Power in Contemporary Society" in Sociološki pregled, 56, no. 3 (2022):1032-1055,
https://doi.org/10.5937/socpreg56-36721 . .

What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers

Nikolić, Nemanja; Bojić, Ljubiša; Jevtović, Ana

(Beograd: Institut za političke studije, 2022)

TY  - JOUR
AU  - Nikolić, Nemanja
AU  - Bojić, Ljubiša
AU  - Jevtović, Ana
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2630
AB  - Whistleblowing cases that shook intelligence community in the last decade
have something in common. Edward Snowden, Bradley Manning, and Reality Winner are
all members of a single generation – Millennials. We challenge the viewpoint that depicts
this generation as а potential “insider threat.” Millennials do have certain psychological traits
and attitudes that can be related to tendencies towards whistleblowing, but these findings
still do not approve the rhetoric that creates distrust towards the generation. This paper
proposes a shift from the cultural to the socio-psychological level of analysis, with respect
to both cultural and individual characteristics of whistleblowers, but puts more emphasis
on the social dimension. In comprehending recent cases of leaking classified information,
it is not enough to reduce explanation to some individual personality traits or hide behind
an abstraction, such as the concept of generation. To shed more light on the issue, we
introduce the concept of the imagined community, such as the open source community,
promoting free Internet and transparency of information and knowledge. Therefore, mental
membership in an imagined community might be more decisive for blowing the whistle
than the global set of values related to the whole generation of Millennials.
PB  - Beograd: Institut za političke studije
T2  - Sociološki pregled
T1  - What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers
IS  - 4
VL  - 55
SP  - 1674
EP  - 1695
DO  - 10.5937/socpreg55-34725
ER  - 
@article{
author = "Nikolić, Nemanja and Bojić, Ljubiša and Jevtović, Ana",
year = "2022",
abstract = "Whistleblowing cases that shook intelligence community in the last decade
have something in common. Edward Snowden, Bradley Manning, and Reality Winner are
all members of a single generation – Millennials. We challenge the viewpoint that depicts
this generation as а potential “insider threat.” Millennials do have certain psychological traits
and attitudes that can be related to tendencies towards whistleblowing, but these findings
still do not approve the rhetoric that creates distrust towards the generation. This paper
proposes a shift from the cultural to the socio-psychological level of analysis, with respect
to both cultural and individual characteristics of whistleblowers, but puts more emphasis
on the social dimension. In comprehending recent cases of leaking classified information,
it is not enough to reduce explanation to some individual personality traits or hide behind
an abstraction, such as the concept of generation. To shed more light on the issue, we
introduce the concept of the imagined community, such as the open source community,
promoting free Internet and transparency of information and knowledge. Therefore, mental
membership in an imagined community might be more decisive for blowing the whistle
than the global set of values related to the whole generation of Millennials.",
publisher = "Beograd: Institut za političke studije",
journal = "Sociološki pregled",
title = "What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers",
number = "4",
volume = "55",
pages = "1674-1695",
doi = "10.5937/socpreg55-34725"
}
Nikolić, N., Bojić, L.,& Jevtović, A.. (2022). What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers. in Sociološki pregled
Beograd: Institut za političke studije., 55(4), 1674-1695.
https://doi.org/10.5937/socpreg55-34725
Nikolić N, Bojić L, Jevtović A. What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers. in Sociološki pregled. 2022;55(4):1674-1695.
doi:10.5937/socpreg55-34725 .
Nikolić, Nemanja, Bojić, Ljubiša, Jevtović, Ana, "What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers" in Sociološki pregled, 55, no. 4 (2022):1674-1695,
https://doi.org/10.5937/socpreg55-34725 . .
1

5G as geopolitical power struggle: The new neutral approach of balance and safety in technology controlled world explained through a case study of Serbia

Bojić, Ljubiša; Đukanović, Dragan; Nikolić, Nemanja

(Beograd: Kriminalističko-policijski univerzitet, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Đukanović, Dragan
AU  - Nikolić, Nemanja
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2628
AB  - 5G is a critical sensitive technology that could endanger public safety. Recent progress of Huawei
in the number of patents relating to 5G caused a trade war over the issue, with multiple actions from the U.S.,
including restrictions towards Chinese companies. This paper seeks to explore the issue of 5G around global
security and the struggle for geopolitical dominance. Identified gap in the literature is related to the question if
there is a safe side in terms of choices that countries make around 5G vendors. Earlier studies have not considered this question appropriately in a comprehensive way, because of one sided look and policy approach. The second question attempts to find the best solution for countries to escape dominance of 5G vendors, ensure high safety and avoid potential hazards. To put 5G technology in context, we present geopolitical issues around a global information infrastructure, provide information into China’s 5G strategy and history of tech struggles between China and the United States (U.S.). We further present emerging geopolitical safety issues regarding 5G technology and elaborate Serbia’s geopolitical turmoil related to 5G. In conclusion we classify countries based on their position about this issue to the West, the East and the Neutral corpuses. The focus on Serbia and politics of 5G diversity is then examined to conclude that this geopolitical position of 5G Neutrality could be beneficial for the balanced world in which new technologies will be a base for multilateral dominance. This paper is limited in technical and legal analysis of the issue. Further research should propose encryption and quality control standards together with legal framework, to ensure diversity in social interest.
PB  - Beograd: Kriminalističko-policijski univerzitet
T2  - NBP. Nauka, bezbednost, policija
T1  - 5G as geopolitical power struggle: The new neutral approach of balance and safety in technology controlled world explained through a case study of Serbia
IS  - 3
VL  - 26
SP  - 25
EP  - 47
UR  - https://hdl.handle.net/21.15107/rcub_rifdt_2628
ER  - 
@article{
author = "Bojić, Ljubiša and Đukanović, Dragan and Nikolić, Nemanja",
year = "2022",
abstract = "5G is a critical sensitive technology that could endanger public safety. Recent progress of Huawei
in the number of patents relating to 5G caused a trade war over the issue, with multiple actions from the U.S.,
including restrictions towards Chinese companies. This paper seeks to explore the issue of 5G around global
security and the struggle for geopolitical dominance. Identified gap in the literature is related to the question if
there is a safe side in terms of choices that countries make around 5G vendors. Earlier studies have not considered this question appropriately in a comprehensive way, because of one sided look and policy approach. The second question attempts to find the best solution for countries to escape dominance of 5G vendors, ensure high safety and avoid potential hazards. To put 5G technology in context, we present geopolitical issues around a global information infrastructure, provide information into China’s 5G strategy and history of tech struggles between China and the United States (U.S.). We further present emerging geopolitical safety issues regarding 5G technology and elaborate Serbia’s geopolitical turmoil related to 5G. In conclusion we classify countries based on their position about this issue to the West, the East and the Neutral corpuses. The focus on Serbia and politics of 5G diversity is then examined to conclude that this geopolitical position of 5G Neutrality could be beneficial for the balanced world in which new technologies will be a base for multilateral dominance. This paper is limited in technical and legal analysis of the issue. Further research should propose encryption and quality control standards together with legal framework, to ensure diversity in social interest.",
publisher = "Beograd: Kriminalističko-policijski univerzitet",
journal = "NBP. Nauka, bezbednost, policija",
title = "5G as geopolitical power struggle: The new neutral approach of balance and safety in technology controlled world explained through a case study of Serbia",
number = "3",
volume = "26",
pages = "25-47",
url = "https://hdl.handle.net/21.15107/rcub_rifdt_2628"
}
Bojić, L., Đukanović, D.,& Nikolić, N.. (2022). 5G as geopolitical power struggle: The new neutral approach of balance and safety in technology controlled world explained through a case study of Serbia. in NBP. Nauka, bezbednost, policija
Beograd: Kriminalističko-policijski univerzitet., 26(3), 25-47.
https://hdl.handle.net/21.15107/rcub_rifdt_2628
Bojić L, Đukanović D, Nikolić N. 5G as geopolitical power struggle: The new neutral approach of balance and safety in technology controlled world explained through a case study of Serbia. in NBP. Nauka, bezbednost, policija. 2022;26(3):25-47.
https://hdl.handle.net/21.15107/rcub_rifdt_2628 .
Bojić, Ljubiša, Đukanović, Dragan, Nikolić, Nemanja, "5G as geopolitical power struggle: The new neutral approach of balance and safety in technology controlled world explained through a case study of Serbia" in NBP. Nauka, bezbednost, policija, 26, no. 3 (2022):25-47,
https://hdl.handle.net/21.15107/rcub_rifdt_2628 .

Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics

Tucaković, Lana; Bojić, Ljubiša

(Beograd: Institut za političke studije, 2022)

TY  - JOUR
AU  - Tucaković, Lana
AU  - Bojić, Ljubiša
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2632
AB  - Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely,
we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.
PB  - Beograd: Institut za političke studije
T2  - Srpska politička misao
T1  - Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics
IS  - 4
VL  - 74
SP  - 235
EP  - 253
DO  - 10.22182/spm.7442021.10
ER  - 
@article{
author = "Tucaković, Lana and Bojić, Ljubiša",
year = "2022",
abstract = "Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely,
we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer- based personality judgment in a way to serve the public interest.",
publisher = "Beograd: Institut za političke studije",
journal = "Srpska politička misao",
title = "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics",
number = "4",
volume = "74",
pages = "235-253",
doi = "10.22182/spm.7442021.10"
}
Tucaković, L.,& Bojić, L.. (2022). Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. in Srpska politička misao
Beograd: Institut za političke studije., 74(4), 235-253.
https://doi.org/10.22182/spm.7442021.10
Tucaković L, Bojić L. Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics. in Srpska politička misao. 2022;74(4):235-253.
doi:10.22182/spm.7442021.10 .
Tucaković, Lana, Bojić, Ljubiša, "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics" in Srpska politička misao, 74, no. 4 (2022):235-253,
https://doi.org/10.22182/spm.7442021.10 . .
1

Neuromarketing unmasked: a review of current state in the field [Neuromarketing razotkriven - pregled trenutnog stanja u području]

Bojić, Ljubiša; Tucaković, Lana; Nikolić, Nemanja

(Beograd: Savez ekonomista Srbije, 2022)

TY  - JOUR
AU  - Bojić, Ljubiša
AU  - Tucaković, Lana
AU  - Nikolić, Nemanja
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2631
AB  - Neuromarketing showed up as a new interdisciplinary field that bridges neuroscience and marketing. A relatively young field that was born within the “neuroculture” matrix is covered with a veil of mystery and often misrepresented in the media as a powerful tool used by corporations to manipulate consumers’ preferences, purchasing behavior, etc. In this paper, we have done an extensive literature review in order to put light on some dilemmas and take off the veil of mystery that surrounds neuromarketing. Firstly, (i) we discussed the definition and context in which neuromarketing emerged, (ii) important brain areas in consumer neuroscience which find their application in neuromarketing research, (iii) techniques used in neuromarketing (neuroimaging and nonneuroimaging), (iv) ethical issues in the field of neuromarketing (a part of neuroethics), and (v) limitations and recommendations for future development of neuromarketing.
PB  - Beograd: Savez ekonomista Srbije
T2  - Ekonomika preduzeća
T1  - Neuromarketing unmasked: a review of current state in the field [Neuromarketing razotkriven - pregled trenutnog stanja u području]
IS  - 7-8
VL  - 69
SP  - 403
EP  - 413
DO  - 10.5937/EKOPRE2108403B
ER  - 
@article{
author = "Bojić, Ljubiša and Tucaković, Lana and Nikolić, Nemanja",
year = "2022",
abstract = "Neuromarketing showed up as a new interdisciplinary field that bridges neuroscience and marketing. A relatively young field that was born within the “neuroculture” matrix is covered with a veil of mystery and often misrepresented in the media as a powerful tool used by corporations to manipulate consumers’ preferences, purchasing behavior, etc. In this paper, we have done an extensive literature review in order to put light on some dilemmas and take off the veil of mystery that surrounds neuromarketing. Firstly, (i) we discussed the definition and context in which neuromarketing emerged, (ii) important brain areas in consumer neuroscience which find their application in neuromarketing research, (iii) techniques used in neuromarketing (neuroimaging and nonneuroimaging), (iv) ethical issues in the field of neuromarketing (a part of neuroethics), and (v) limitations and recommendations for future development of neuromarketing.",
publisher = "Beograd: Savez ekonomista Srbije",
journal = "Ekonomika preduzeća",
title = "Neuromarketing unmasked: a review of current state in the field [Neuromarketing razotkriven - pregled trenutnog stanja u području]",
number = "7-8",
volume = "69",
pages = "403-413",
doi = "10.5937/EKOPRE2108403B"
}
Bojić, L., Tucaković, L.,& Nikolić, N.. (2022). Neuromarketing unmasked: a review of current state in the field [Neuromarketing razotkriven - pregled trenutnog stanja u području]. in Ekonomika preduzeća
Beograd: Savez ekonomista Srbije., 69(7-8), 403-413.
https://doi.org/10.5937/EKOPRE2108403B
Bojić L, Tucaković L, Nikolić N. Neuromarketing unmasked: a review of current state in the field [Neuromarketing razotkriven - pregled trenutnog stanja u području]. in Ekonomika preduzeća. 2022;69(7-8):403-413.
doi:10.5937/EKOPRE2108403B .
Bojić, Ljubiša, Tucaković, Lana, Nikolić, Nemanja, "Neuromarketing unmasked: a review of current state in the field [Neuromarketing razotkriven - pregled trenutnog stanja u području]" in Ekonomika preduzeća, 69, no. 7-8 (2022):403-413,
https://doi.org/10.5937/EKOPRE2108403B . .
2

Brain-Machine Interface: New Challenge for Humanity

Nikolić, Nemanja; Bojić, Ljubiša; Tucaković, Lana

(Beograd : Institut za filozofiju i društvenu teoriju, 2022)

TY  - JOUR
AU  - Nikolić, Nemanja
AU  - Bojić, Ljubiša
AU  - Tucaković, Lana
PY  - 2022
UR  - http://rifdt.instifdt.bg.ac.rs/123456789/2642
AB  - The aim of this paper is to clarify specific aspects of the impact of the brain-machine interface on our understanding of subjectivity. The brain-machine interface is presented as a phase of cyborgization of humans. Some projects in the field of brain-machine interface are aimed at enabling consensual telepathy – communication without symbolic mediation. Consensual telepathy refers to one of potential ways of transmission of information within singularity. Therefore, consensual telepathy is an important aspect of singularity. Singularity or human-machine symbiosis shows some similarities with child-mother unity. Therefore, the psychodynamic perspective might be considered useful in thinking about human-machine symbiosis. Knowledge from developmental psychodynamic psychology combined with insights by Slavoj Žižek and Jean Baudrillard provides an additional perspective looking at human-machine symbiosis. The paper claims that if consensual telepathy becomes another way of communication, it will have the potential to annihilate subjectivity making it schizophrenic. At the same time, we look at the possibility of an escape from our inner world through the prism of addictions.
AB  - Cilj ovog rada je da razjasni neke specifične aspekte koji se odnose na uticaj interfejsa mozak-mašina na naše razumevanje subjektivnosti. Interfejs mozak-mašina predstavljen je kao faza u kiborgizaciji ljudi. Određeni projekti u oblasti interfejs mozak-mašina imaju za cilj da omoguće uspostavljanje konsenzualne telepatije – komunikacije bez simboličkog posredovanja. Konsenzualna telepatija upućuje na jedan od mogućih načina transmisije informacija unutar singularnosti. Stoga, konsenzualna telepatija predstavlja važan aspekt singularnosti. Singularnost ili simbioza čovek-mašina pokazuje neke sličnosti sa jedinstvom deteta i majke. Stoga bi se psihodinamska perspektiva mogla pokazati korisna u razmišljanju o simbiozi čovek-mašina. Znanje iz razvojne psihodinamske psihologije u kombinaciji sa uvidima Slavoja Žižeka i Žana Bodrijara treba da pruži dodatnu perspektivu gledanja na simbiozu između ljudi i mašina. Stav iznet u radu je da ukoliko konsenzualna telepatija postane moguć i način komunikacije, imaće potencijal da uništi subjektivnost čineć i je shizofrenom.U isto vreme, mogućnost brzog bega od našeg unutruašnjeg sveta posmatramo kroz prizmu zavisnosti.
PB  - Beograd : Institut za filozofiju i društvenu teoriju
T2  - Filozofija i društvo / Philosophy and Society
T1  - Brain-Machine Interface: New Challenge for Humanity
T1  - Interfejs mozak-mašina: novi izazov za čovečanstvo
IS  - 2
VL  - 33
SP  - 283
EP  - 296
DO  - 10.2298/FID2202283N
ER  - 
@article{
author = "Nikolić, Nemanja and Bojić, Ljubiša and Tucaković, Lana",
year = "2022",
abstract = "The aim of this paper is to clarify specific aspects of the impact of the brain-machine interface on our understanding of subjectivity. The brain-machine interface is presented as a phase of cyborgization of humans. Some projects in the field of brain-machine interface are aimed at enabling consensual telepathy – communication without symbolic mediation. Consensual telepathy refers to one of potential ways of transmission of information within singularity. Therefore, consensual telepathy is an important aspect of singularity. Singularity or human-machine symbiosis shows some similarities with child-mother unity. Therefore, the psychodynamic perspective might be considered useful in thinking about human-machine symbiosis. Knowledge from developmental psychodynamic psychology combined with insights by Slavoj Žižek and Jean Baudrillard provides an additional perspective looking at human-machine symbiosis. The paper claims that if consensual telepathy becomes another way of communication, it will have the potential to annihilate subjectivity making it schizophrenic. At the same time, we look at the possibility of an escape from our inner world through the prism of addictions., Cilj ovog rada je da razjasni neke specifične aspekte koji se odnose na uticaj interfejsa mozak-mašina na naše razumevanje subjektivnosti. Interfejs mozak-mašina predstavljen je kao faza u kiborgizaciji ljudi. Određeni projekti u oblasti interfejs mozak-mašina imaju za cilj da omoguće uspostavljanje konsenzualne telepatije – komunikacije bez simboličkog posredovanja. Konsenzualna telepatija upućuje na jedan od mogućih načina transmisije informacija unutar singularnosti. Stoga, konsenzualna telepatija predstavlja važan aspekt singularnosti. Singularnost ili simbioza čovek-mašina pokazuje neke sličnosti sa jedinstvom deteta i majke. Stoga bi se psihodinamska perspektiva mogla pokazati korisna u razmišljanju o simbiozi čovek-mašina. Znanje iz razvojne psihodinamske psihologije u kombinaciji sa uvidima Slavoja Žižeka i Žana Bodrijara treba da pruži dodatnu perspektivu gledanja na simbiozu između ljudi i mašina. Stav iznet u radu je da ukoliko konsenzualna telepatija postane moguć i način komunikacije, imaće potencijal da uništi subjektivnost čineć i je shizofrenom.U isto vreme, mogućnost brzog bega od našeg unutruašnjeg sveta posmatramo kroz prizmu zavisnosti.",
publisher = "Beograd : Institut za filozofiju i društvenu teoriju",
journal = "Filozofija i društvo / Philosophy and Society",
title = "Brain-Machine Interface: New Challenge for Humanity, Interfejs mozak-mašina: novi izazov za čovečanstvo",
number = "2",
volume = "33",
pages = "283-296",
doi = "10.2298/FID2202283N"
}
Nikolić, N., Bojić, L.,& Tucaković, L.. (2022). Brain-Machine Interface: New Challenge for Humanity. in Filozofija i društvo / Philosophy and Society
Beograd : Institut za filozofiju i društvenu teoriju., 33(2), 283-296.
https://doi.org/10.2298/FID2202283N
Nikolić N, Bojić L, Tucaković L. Brain-Machine Interface: New Challenge for Humanity. in Filozofija i društvo / Philosophy and Society. 2022;33(2):283-296.
doi:10.2298/FID2202283N .
Nikolić, Nemanja, Bojić, Ljubiša, Tucaković, Lana, "Brain-Machine Interface: New Challenge for Humanity" in Filozofija i društvo / Philosophy and Society, 33, no. 2 (2022):283-296,
https://doi.org/10.2298/FID2202283N . .